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Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Wednesday

Petr Spatina - Glasses

Skoda have produced some really memorable adverts (One of my favorites being the Skoda Fabia Cake car, you can see here.) This advert is also simply amazing. It shows a man playing music by running his fingers across many crystal glasses which are in the shape of the car. I didn't believe it was real until musician Petr Spatina appeared as a guest on the Joathan Ross show recently and played his unique piece of music 'fragile sounds' live! He even did a Lady Gaga cover! It was unbelievable, I find it difficult enough to make sound from one glass, let alone composing music using glasses with water in them! You can see the skoda advert below, and watch Petr's performance on the Jonathan Ross Show here.


Beauty of a Second

This film is a wonderful collection of one second clips capturing beauty. It is the first round of Beauty of a Second short film competition advertising the new Montblanc luxury chronograph. Your challenge as a video artist is to "seize the moment" and capture beauty in one second. The subject can be anything you consider beautiful.
"190 years ago, Nicolas Rieussec recorded time to an accuracy of a fifth second for the first time - the chronograph was born. To celebrate this unique invention, Montblanc is announcing the one-of-a-kind "The Beauty of a Second" short-film contest presented by the famous film director Wim Wenders."
There are some really interesting clips in this first video, including a car filled with plastic balls, feet shooting down a waterslide,  and some really beautiful close up shots of life some with soft focus and light leaks. You can see the whole project here http://www.montblanconesecond.com/#/en/ and get involved yourself. The deadline for the next installment is on the 13th December. This campaign is viral marketing at its best I think.



Breakdancing Bears

Love the new weetabix advert from BBH London agency, where a nine year old girl performs an amazing street dance routine after eating her cereal, and is surrounded by breakdancing bears! I found this behind the scenes video of the shoot and was really surprised to find out the bears were actually filmed in life size costumes with break dancers inside! There were also smaller puppets filmed in the same green screen technique. Altogether I think its edited really well, and is an effective advert portraying their 'fuel for fun' campaign. BBH also produced the new british airways brand campaign and the very funny sequel advert for yeo valley - Live in Harmony, boyband. Two other really great adverts on tv right now.  http://www.bartleboglehegarty.com/#!/europe

Tuesday

Red Bull Canimation

I have just come across this competition for Red Bull. Whether its stop motion, CGI, or a hand rendered approach, red bull want you to create an advert using their can. The logos and resources are available to download on the website.

http://canimation.redbull.co.uk/.

The deadline is November so its not long, if I can get my camera lens replaced in time I might give it a go. Would be really good to work on another motion piece.


Paint Powder and Bubbles

BT Visions TV on demand service has recently been rebranded by Man Vs Machine in collaboration with Proud Creative. I really like the high speed photography by Jason Tozer, it is very similar to the Sound Sculptures project I blogged about last year by Dentsu London. Below is a video showing three of the idents, Paint, Bubbles and powder which have been photographed in high speed.




MvsM / BT Vision Rebrand from ManvsMachine on Vimeo.

Friday

Citroën Celebration

Citroën are launching a new advertising campaign called celebration with french studio Pleix. I just love all the colours in this. It is very over the top and exaggerated. Driving through the room full of balloons looks like lots of fun! The campaign aims to celebrate the brands success over the European market.




Celebrations

This new advertising campaign for Celebrations made me laugh. Designed by french agency CLM BBDO, the campaign shows a series of photographs of people enjoying others misfortunes. Very creative and very funny. 

Photographed by Clive Stewart.
http://www.clivestewart.com/


Monday

Train de Nuit

The chanel no 5 advert 'Train de Nuit' is being shown on tv again. I love it, its a beautiful piece of filming by french director Jean Pierre Jeunet (also directed Amelie) The advert has an old fashioned movie feel about it, and Audrey Tautou looks stunning.